07Service
The platformwhere contentkeeps earning.
A Reel is over in a week. A YouTube integration keeps being watched for a year, and keeps showing up in search. That changes what a partnership is worth and where in the video the brand belongs.
Brands buy the slot at the front, which is the slot viewers skip
The pre-roll integration is sold as premium and is the first thing an audience trained on skip buttons scrolls past. Meanwhile the mid-roll, placed where the video has already earned attention, is treated as an afterthought. Nobody looks at the retention graph before deciding where the money goes.
- 01Integrations placed by convention rather than by retention data
- 02Long-form treated as a one-off, with no Shorts or clips cut from it
- 03Search value ignored, so a video that ranks for a category term is priced like a post
How the work actually runs.
AApproach
- 01
Read the retention graph
Where a creator's audience actually stays decides where the integration goes. We ask for retention data on comparable videos before agreeing placement, and price accordingly.
- 02
Pick the right shape
An integration inside a video the audience already wanted, a dedicated video, or a Shorts series: each buys a different thing. Dedicated videos buy depth; Shorts buy frequency; integrations buy credibility at lower cost.
- 03
Write for the creator's rhythm
The segment has to sound like part of the video, not a break in it. We give the creator the argument and the proof points, then let them make it in their own structure.
- 04
Cut everything down
One long-form shoot yields Shorts, Reels, paid cutdowns and stills. Buying the rights for that at booking is the difference between one asset and twenty.
- 05
Plan for the long tail
Titles, descriptions and the question the video answers are worth agreeing, because a good integration keeps delivering views for months after the invoice.
What you get.
BIncluded
- Channel and format plan
- Integration, dedicated video or Shorts, chosen against the objective and the creator's retention profile.
- Creator vetting
- Watch time, audience geography, comment quality and past brand segments reviewed before shortlisting.
- Segment scripting support
- The argument, the proof points and the call to action, written to sit inside the creator's own structure.
- Placement negotiation
- Position, duration, exclusivity, links and pinned comments agreed in the contract.
- Derivative assets
- Shorts, clips and paid cutdowns produced from the same shoot under agreed usage.
- Long-tail reporting
- Views and traffic tracked past the campaign window, where the value accumulates.
Formats this produces
- 01Mid-roll integrations
- 02Dedicated videos
- 03YouTube Shorts
- 04Series sponsorship
- 05Product reviews
- 06Tutorials and explainers
- 07Live streams
- 08Community posts
What we report against.
CMeasurement
- 01Watch time in segmentRetention across the brand section
- 02Views at 90 daysWhere long-form value shows up
- 03Search visibilityCategory terms the video appears for
- 04Cost per completed viewNot cost per impression
Targets are set per brief, never quoted from past work
Questions we get asked.
DQuestions
Integrations are cheaper, faster and borrow the credibility of a video the audience chose. Dedicated videos buy depth and are worth it when the product needs explaining. Considered purchases usually justify the dedicated format.
Connected work
Ready tobrief thisin?
Tell us the outcome you need from youtube influencer marketing and we will come back with an approach, the creators it would take and a range.