07About
Content beforecreator. Culturebefore campaign.
FullCharcha is a creator marketing agency built for how India actually watches, shares and buys. Instagram, YouTube and regional platforms, sixteen categories, and the languages your buyer speaks at home.
Five things we will not compromise on.
AWhat we stand on
- 01
Content before creator.
We start with what would be worth watching. Then we find who should make it.
- 02
Culture before campaign.
If it does not fit how people already talk, it is noise with a budget.
- 03
Data before guesswork.
Audience overlap, past performance, real engagement. Not vibes and a media kit.
- 04
Relationships before reach.
Creators who pick up the phone deliver work that reach alone never will.
- 05
Performance after attention.
Attention is the start. Saves, clicks, installs and sales are the point.
Six stops. One route.
BProcess
The same route every time, so you always know where the campaign is. Most of the judgement lives at stop three.
- 01
Discover
We start with your buyer, not our roster. Category, audience, competitors and what people already say about you online.
- 02
Strategise
One idea, a platform plan, a creator mix and a number we are aiming at. Written down before anyone is briefed.
- 03
Match
Creators chosen for fit, not follower counts. Audience, content, category, authenticity, performance data and the objective.
- 04
Create
Briefs that leave room for the creator's voice. Shoots, edits and approvals that respect the feed and the deadline.
- 05
Amplify
The best content becomes paid media. Whitelisting, boosting and cutdowns built for performance.
- 06
Measure
Reach, views, engagement, conversions and the cost of each. One report you can forward without editing.
How a creator gets picked.
CSelection
Six checks, in this order. A large audience that fails the first two is worse than no audience at all.
- Audience fit
- Who actually watches them, by age, city and language.
- Content fit
- Formats and tone that suit the idea, not just the category.
- Category relevance
- Credibility in the space your product lives in.
- Authenticity
- Real comments, real saves, no bought numbers.
- Performance data
- What their last twenty posts did, not their media kit.
- Campaign objective
- Awareness, consideration or conversion. Different creators for each.
Where we are.
DFacts
Studios
- Mumbai
- Delhi
- Bengaluru
What is on this site
16 creator categories, 16 languages, 12 services and 8 industry playbooks. Case studies, creator profiles and client figures go up only once the people in them have approved them.
Got a brandworth talkingabout?
Tell us what you are launching, who it is for and what winning looks like. We will come back with creators, an idea and a number.