06Service
Built forthe feed thatkeeps scrolling.
Instagram rewards content that gets sent to a friend. Not content that gets liked. Everything we plan for the platform follows from that, from the hook to the caption to which account the post is published under.
Instagram plans are still written for a following feed that no longer decides anything
Most of what an account reaches now comes from recommendation, not from followers. That makes follower count a poor proxy for reach, makes saves and sends the signals that matter, and makes the first second of a Reel the whole battle. Plans built on reach estimates from a media kit miss all three.
- 01Follower-based forecasts that bear no relation to delivered reach
- 02Reels that open with a logo and lose the viewer before the point
- 03Great posts that never reach anyone new because they were never boosted
How the work actually runs.
AApproach
- 01
Format before creator
Reel, carousel, Story or collab post: each does a different job. We pick the format for the objective, then find creators who are genuinely good at that format rather than at the platform in general.
- 02
Engineer the first second
Hook, on-screen text and framing are directed and reviewed before the shoot. Watch time in the opening seconds decides how far the recommendation feed carries the post.
- 03
Use collabs deliberately
A collaborator post lands in both audiences and pools engagement on one object. Used well it is the cheapest reach on the platform; used carelessly it just splits credit.
- 04
Stories for action, Reels for reach
Reels open the top of the funnel; Stories with link stickers and polls carry intent. A campaign that only buys Reels leaves the response mechanism out.
- 05
Whitelist the winners
Strong organic pieces run as partnership ads from the creator's handle, keeping the credibility while buying the reach.
What you get.
BIncluded
- Platform plan
- Format mix, posting cadence, creator tiers and the boosting budget, mapped to the objective.
- Creator casting for Instagram
- Shortlists judged on Reel performance, save rate and audience geography, not on total followers.
- Hook and creative direction
- Opening seconds, on-screen text, captions and cover frames directed before production.
- Collab and takeover coordination
- Collaborator posts, account takeovers and joint Lives set up and scheduled.
- Partnership ad setup
- Whitelisting permissions, ad accounts and creative variants for paid amplification.
- Reporting
- Reach split by follower and non-follower, saves, sends, profile visits and link taps.
Formats this produces
- 01Reels
- 02Carousels
- 03Stories with stickers
- 04Collaborator posts
- 05Account takeovers
- 06Instagram Live
- 07Broadcast channels
- 08Partnership ads
What we report against.
CMeasurement
- 01Non-follower reachHow far the recommendation feed carried it
- 02Sends per reachThe platform's clearest quality signal
- 03SavesIntent to come back
- 04Link tapsFrom Stories and profile
Targets are set per brief, never quoted from past work
Questions we get asked.
DQuestions
No. Reels win reach; carousels win depth and saves in considered categories; Stories win action. A plan that only buys Reels usually has no mechanism for the audience to do anything.
Connected work
Relevant industries
Ready tobrief thisin?
Tell us the outcome you need from instagram influencer marketing and we will come back with an approach, the creators it would take and a range.