10Service
Attention first.Then thespreadsheet.
Organic creator content proves what an audience responds to. Paid amplification decides how many people get to respond. Running them as separate disciplines wastes both.
The best-performing post of the campaign is usually the one nobody boosted
Organic and paid teams work from different plans, on different timelines, with different definitions of success. A creator post outperforms everything in the account and gets no spend behind it because the media plan was locked a month earlier and the usage rights do not cover ads.
- 01Media plans committed before the creative evidence exists
- 02Rights that block the one asset worth scaling
- 03Attribution arguments that end with everyone claiming the same conversion
How the work actually runs.
AApproach
- 01
Buy the rights before you need them
Paid usage and whitelisting permissions are agreed at creator booking, so amplification is a decision rather than a renegotiation.
- 02
Let the organic data pick the creative
We hold back budget deliberately and release it toward whatever earns attention in the first days, instead of pre-allocating across the roster.
- 03
Run partnership ads, not reposts
Ads served from the creator's own handle keep the credibility that made the post work. A brand-account repost of creator content loses most of it.
- 04
Test structurally
Hook against hook, format against format, audience against audience, with enough spend per cell to mean something. Creative testing is the point; the winner is the by-product.
- 05
Measure honestly
Platform-reported conversions, incrementality where the budget allows a holdout, and a clear statement of what the data can and cannot prove.
What you get.
BIncluded
- Rights and whitelisting setup
- Permissions, ad accounts and creator authorisations arranged before launch.
- Amplification plan
- Held-back budget, decision triggers and the rules for what gets scaled.
- Creative testing
- Structured hook and format tests with meaningful spend per variant.
- Audience strategy
- Prospecting, lookalike and retargeting layers built around the creator content.
- Optimisation
- Active management against the cost target, with weekly creative refresh from the content library.
- Attribution reporting
- Platform data, site analytics and, where possible, a holdout, reported with their limits stated.
Formats this produces
- 01Partnership ads
- 02Whitelisted Reels
- 03Spark-style boosts
- 04Retargeting cutdowns
- 05Static from video stills
- 06Carousel remixes
- 07Regional variants
- 08Seasonal refreshes
What we report against.
CMeasurement
- 01Cost per acquisitionThe number the budget answers to
- 02Creative win rateVariants that beat the control
- 03FrequencyWatched to catch fatigue early
- 04Blended returnAcross organic and paid together
Targets are set per brief, never quoted from past work
Questions we get asked.
DQuestions
If the usage rights allow it. If they do not, we can often go back to the creator and buy them, which is still cheaper than producing a replacement.
Connected work
Ready tobrief thisin?
Tell us the outcome you need from performance amplification and we will come back with an approach, the creators it would take and a range.