Skip to content
Full Charcha, home

We make brandsthe talk ofthe internet.

An India-first influencer marketing agency. We find the creators your audience already listens to, make content worth sharing, and prove it moved the numbers.

Start a campaign
See our services
  • Beauty creators, Kannada, Bengaluru
  • Lifestyle creators, Malayalam, Kochi
  • Tech creators, Hindi, Delhi
  • Lifestyle creators, Urdu, Hyderabad
  • Fashion creators, Hindi, Mumbai
  • Tech creators, Tamil, Chennai
  • Travel creators, Malayalam, Thiruvananthapuram
  • Lifestyle creators, Hindi, Lucknow
  • Health creators, Marathi, Pune
  • Travel creators, Marathi, Pune
  • Travel creators, Konkani, Goa
  • Travel creators, Tamil, Chennai

Influencer & creator marketing · Instagram, YouTube & regional platforms · 16 categories · every Indian language that matters to your buyer

What we cover, by the numbers

  1. 0116Creator categoriesFashion to finance
  2. 0216LanguagesBriefed in
  3. 0328CitiesMetro to Tier 3
  4. 0412ServicesOne-off to always-on
  5. 058IndustriesEach with a playbook
  6. 0610BrandsWorked with

Twelve ways to be worth talking about.

03What we do

Every service ends in content people choose to watch and a number you can defend. Pick one, or brief us on the outcome and we will pick for you.

01
Phone on a tripod framing a creator seated in a wicker chair, mid-recording

Influencer Marketing

The right creators, briefed properly, measured honestly.

  • Awareness in the feeds that matter
  • Content that outlives the campaign
  • A report you can show a CFO
02
Two creators filming themselves on a city street with a phone on a grip

Creator Campaigns

Built around what creators are good at, not what the deck says.

  • One idea, many native executions
  • Creator-led formats that get saved
  • Sequenced drops, not one-day spikes
03
Woman on a red sofa filming a product review with her phone on a tripod

UGC Content

Looks like it belongs in the feed. Because it does.

  • Ad-ready vertical assets at volume
  • Whitelisting and usage rights sorted
  • Lower CPMs than polished creative
04
Woman in a Kerala sari taking a selfie outdoors

Regional Influencer Marketing

India speaks in twenty-two languages. So do our creators.

  • Tier 2 and 3 reach in the local language
  • Culturally fluent briefs, not translations
  • Region-level reporting
05
Woman in a black evening gown posing beside a private jet at night

Celebrity Influencer Marketing

Star power with a plan attached.

  • Talent shortlists matched to audience
  • Negotiation, contracts and approvals
  • Launch moments that travel beyond the post
06
Hand holding a phone open on an Instagram profile grid

Instagram Influencer Marketing

Reels that reach past the follower count.

  • Hooks directed before the shoot
  • Collab posts that pool two audiences
  • Partnership ads from the creator's handle
07
Video camera with its flip screen showing the presenter being recorded

YouTube Influencer Marketing

The platform where content keeps earning.

  • Placement read off the retention graph
  • Long-form cut down to Shorts and paid
  • Views that accumulate for months
08
Two friends laughing together over something on a phone

Meme Marketing

Be the joke everyone shares. On purpose.

  • Meme pages and comedy creators on retainer
  • Trend response within hours
  • Brand-safe humour, checked by humans
09
Camera operator setting up a shot in a studio with lights and a diffusion frame

Creator Content Production

Shoots, edits and post that look expensive and ship fast.

  • Studio and location production
  • Vertical-first editing and cutdowns
  • Motion, sound and subtitles in every language you need
10
Laptop showing a revenue chart climbing quarter on quarter

Performance Amplification

Turn the best creator content into paid media that converts.

  • Whitelisted creator ads at scale
  • Creative testing against real CAC
  • Attribution you can defend
11
Two colleagues planning with sticky notes on a glass wall

Creator Strategy

Who, why, what and when. Before anyone posts.

  • Audience and category mapping
  • Creator tiers, mix and budget split
  • Always-on creator programmes
12
Hand holding up a phone to film a concert, stage lights blurred behind

Social-First Campaigns

Ideas born for the feed, not adapted from television.

  • Platform-native creative from day one
  • Creators in the room at concept stage
  • Formats designed to be remixed
All services in detail

Five things we will not compromise on.

04How we think

FullCharcha is a creator marketing agency built for how India actually watches, shares and buys. Instagram, YouTube and regional platforms, sixteen categories, and the languages your buyer speaks at home.

How we work, in full

  1. Content before creator.

    We start with what would be worth watching. Then we find who should make it.

    01 / 05

  2. Culture before campaign.

    If it does not fit how people already talk, it is noise with a budget.

    02 / 05

  3. Data before guesswork.

    Audience overlap, past performance, real engagement. Not vibes and a media kit.

    03 / 05

  4. Relationships before reach.

    Creators who pick up the phone deliver work that reach alone never will.

    04 / 05

  5. Performance after attention.

    Attention is the start. Saves, clicks, installs and sales are the point.

    05 / 05

Performance after attention.

06Results

Attention is where a campaign starts. This is the board we report against once it has it: reach, views, engagement, then the numbers a finance team cares about.

Crowd moving up a wide staircase, seen from above

Nine lines, in the same order on every report. Targets are agreed in the brief; the report shows what happened against them.

  1. Attention01ReachUnique people, deduplicated across creators and platforms.
  2. Attention02ViewsCounted the way each platform counts them, reported per platform.
  3. Attention03EngagementSaves, shares and comments against reach, not against followers.
  4. Delivery04Content piecesEvery asset delivered, with its usage rights attached.
  5. Delivery05Creators activatedWho posted, on which day, and what each post cost.
  6. Delivery06Cities and languagesWhere the audience was, split by region and by language.
  7. Return07Cost per viewAll-in spend over views. Fees and production included.
  8. Return08Tracked conversionsInstalls, sign-ups or orders that carry a creator code or link.
  9. Return09Return on spendAttributed revenue over total cost, wherever the tracking exists.

Every category needs a different answer.

07Industries

Audience behaviour, creator mix and constraints change by category. Each of these pages says how, rather than repeating one method with the name swapped.

One country.A thousand cultures.Countless communities.

08India

Metro, Tier 2, Tier 3 and the towns in between. We brief creators in the language their audience thinks in, and report by region so you can see where it worked.

HindiEnglishTamilTeluguKannadaMalayalamBanglaMarathiGujaratiPunjabiOdiaAssameseBhojpuriUrduKonkaniKashmiri

  • मुंबई

    Mumbai

    Marathi · Maharashtra

  • दिल्ली

    Delhi

    Hindi · Delhi

  • ಬೆಂಗಳೂರು

    बेंगलुरु

    Bengaluru

    Kannada · Karnataka

  • சென்னை

    चेन्नई

    Chennai

    Tamil · Tamil Nadu

  • কলকাতা

    कोलकाता

    Kolkata

    Bangla · West Bengal

  • హైదరాబాద్

    हैदराबाद

    Hyderabad

    Telugu · Telangana

  • અમદાવાદ

    अहमदाबाद

    Ahmedabad

    Gujarati · Gujarat

  • കൊച്ചി

    कोच्चि

    Kochi

    Malayalam · Kerala

  • ਚੰਡੀਗੜ੍ਹ

    चंडीगढ़

    Chandigarh

    Punjabi · Punjab

  • जयपुर

    Jaipur

    Hindi · Rajasthan

  • लखनऊ

    Lucknow

    Hindi · Uttar Pradesh

  • पुणे

    Pune

    Marathi · Maharashtra

  • গুৱাহাটী

    गुवाहाटी

    Guwahati

    Assamese · Assam

  • ଭୁବନେଶ୍ୱର

    भुवनेश्वर

    Bhubaneswar

    Odia · Odisha

  • इंदौर

    Indore

    Hindi · Madhya Pradesh

  • સુરત

    सूरत

    Surat

    Gujarati · Gujarat

  • கோயம்புத்தூர்

    कोयंबटूर

    Coimbatore

    Tamil · Tamil Nadu

  • విశాఖపట్నం

    विशाखापट्टनम

    Visakhapatnam

    Telugu · Andhra Pradesh

  • पटना

    Patna

    Hindi · Bihar

  • ಮೈಸೂರು

    मैसूरु

    Mysuru

    Kannada · Karnataka

  • തിരുവനന്തപുരം

    तिरुवनंतपुरम

    Thiruvananthapuram

    Malayalam · Kerala

  • नागपूर

    नागपुर

    Nagpur

    Marathi · Maharashtra

  • ਅੰਮ੍ਰਿਤਸਰ

    अमृतसर

    Amritsar

    Punjabi · Punjab

  • மதுரை

    मदुरै

    Madurai

    Tamil · Tamil Nadu

  • విజయవాడ

    विजयवाड़ा

    Vijayawada

    Telugu · Andhra Pradesh

  • रांची

    Ranchi

    Hindi · Jharkhand

  • देहरादून

    Dehradun

    Hindi · Uttarakhand

  • শিলিগুড়ি

    सिलीगुड़ी

    Siliguri

    Bangla · West Bengal

Twenty-eight cities on the board, metro to Tier 3. We brief in the local language wherever the audience lives, and report by region on the same signs.

How regional work is planned

Brands that let creators do the talking

OZivaNutritionPlixWellnessGIVAJewelleryDaburFMCGPurplleBeauty
AstrotalkAstrologyAakash InstituteTest prepBhanzuEdtechPluto InsuranceInsuranceGreat LearningUpskilling

What we say in the first meeting.

09Point of view

  1. 01Reach is not the strategy.
  2. 02Followers are not influence.
  3. 03Good content earns attention.
  4. 04The right creator makes the message matter.

What we think, and why.

10Insights

Positions rather than trend round-ups. How briefs should be written, how regional ecosystems differ, and what honest measurement looks like.

All insights

Got a brandworth talkingabout?

Tell us what you are launching, who it is for and what winning looks like. We will come back with creators, an idea and a number.

Start a campaign
Meet our creators

Yatrigan, kripya dhyan dein. (Passengers, kindly pay attention.)

Creator in a white dress standing barefoot on grass, cropped at the shoulders
Musician mid-performance on stage, black and white
Creator in denim sitting on a concrete ledge, cropped at the waist