09Service
Shoots thatlook expensive.Ship fast.
Some ideas need more than a creator with a phone. Production for social is a different craft from film production: shot for vertical, cut for the first second, batched so one day yields a quarter of content.
Traditional production delivers one beautiful asset and a very long invoice
A film crew brief produces a hero film in landscape, a six-week timeline and no versions. Social needs the opposite: many assets, quickly, in the aspect the platform serves, in the languages the audience speaks, with the hook designed before the lens is chosen.
- 01Landscape masters that get cropped into meaningless verticals
- 02One asset per shoot day, with no variants to test
- 03Subtitles and language versions treated as post-production afterthoughts
How the work actually runs.
AApproach
- 01
Design the shoot around the edit
We plan every deliverable, aspect and language version first, then build the shot list to serve them. Coverage decisions on the day are made against the delivery list, not the storyboard.
- 02
Batch for volume
One studio day, several products, several creators, dozens of assets. Batching is what makes performance-grade volume affordable.
- 03
Shoot vertical natively
Framing, blocking and text-safe areas are built for 9:16 from the first setup, with a 16:9 pull where it is genuinely needed rather than the other way round.
- 04
Direct the hook
The opening is rehearsed and captured in variants, because it is the part of the asset that decides everything downstream.
- 05
Finish in every language
Subtitles, on-screen text, voiceover and sound handled per language as part of post, not as a later request.
What you get.
BIncluded
- Pre-production
- Deliverable list, shot list, casting, locations, permits and scheduling.
- Studio and location shoots
- Crew, lighting, sound and art direction sized to the format rather than to a film convention.
- Creator-led production
- Direction and equipment support for creators shooting in their own space.
- Editing and versioning
- Vertical-first edits, aspect variants, cutdowns and hook variants.
- Motion, sound and subtitles
- Titles, sound design and language versions, delivered per market.
- Asset delivery
- Organised, named and rights-cleared files ready for organic and paid.
Formats this produces
- 01Vertical product films
- 02Batch UGC days
- 03Tabletop and food
- 04Studio portrait sets
- 05On-location lifestyle
- 06Motion and title packs
- 07Language versions
- 08Paid cutdowns
What we report against.
CMeasurement
- 01Assets per shoot dayThe efficiency that makes volume possible
- 02Cost per assetAgainst a single-film benchmark
- 03TurnaroundShoot to delivery
- 04Language versionsDelivered, not promised
Targets are set per brief, never quoted from past work
Questions we get asked.
DQuestions
Both, and the choice is a budget and craft decision. Creator-shot content carries authenticity and costs less; studio production gives control over product, food and colour. Most campaigns use a mix.
Connected work
Relevant industries
Ready tobrief thisin?
Tell us the outcome you need from creator content production and we will come back with an approach, the creators it would take and a range.