02Industries
Same discipline.Eight verydifferent answers.
Audience behaviour, creator mix, formats and constraints all change by category. These pages say how, rather than repeating one method with the industry name swapped.
01Beauty & Personal Care
No category is more creator-dependent.
02Healthcare & Wellness
Healthcare is the category where the wrong claim does real harm and the right content changes behaviour.
03Education & Edtech
In education the person who uses the product and the person who pays for it are usually different people, watching different creators, persuaded by different things.
04Finance & Fintech
Finance has the most engaged creator audience in India and the tightest constraints on what can be said to it.
05Fashion & Lifestyle
A flat lay tells you what a garment is.
06FMCG & Consumer Goods
FMCG cannot afford a high cost per conversation, because the product costs forty rupees.
07Technology & Apps
Technology is the category where creators replaced the review press entirely.
08Food & Beverage
Food content either makes someone hungry in two seconds or it fails.
Where to go next
Which categoryare youselling into?
Tell us your category and the number you are trying to move. We will come back with the approach that suits it rather than the one we ran last.